header-photo

Wednesday, June 28, 2006

Truth in Advertising

Don’t you sometimes want to mess with billboards and ad campaigns? Sometimes advertising brings out the subversive in me and I find myself tempted to climb up onto a billboard with a can of spray paint to add a few words of truth.

In the mornings, I cycle past an armoury where they display recruitment posters for the military. “Strong, Proud,” the poster proclaims above a picture of a young soldier in uniform, and I want to add at the bottom “and sometimes dead.”

Beneath the multitude of ads for the latest cell phone, I want to print “Seriously. Isn’t your old one good enough?” or “Get real – you need to watch TV on your CELL PHONE? Perhaps a visit to an addictions counselor is in order!?”

Under the ads for the latest exercise equipment – the ones with the buxom babes and bronzed bodybuilders, I want to say “Come on – you KNOW you’d have to pay hundreds of thousands of dollars for plastic surgery if you want THAT body. Buy the exercise equipment and you’ll be out a coupla hundred dollars and you’ll STILL have your old body!”

On the clothing ads… “Take a good look in your closet. Do you really NEED more clothes?” or “It may look good on the model, but it will look like a SACK on you!”

Under “Wal-mart. Always low prices,” I’d put “Abusing people all over the world so YOU can enjoy low prices.”

Fast food restaurants: “Do you want to add THIGHS with that?” or “Bring us your kids – we’ll make them fat and lazy.”

And speaking of the “Truth in Advertising”, check out this hilarious video clip.

And here’s another fun link about the truth in tobacco advertising.

What truth would you add to ad campaigns?

3 comments:

Gina said...

Here in SoCal, we get ads for the power company, telling us how committed they are to doing a good job.

I want to add, "And spending thousands of unnecessary dollars on commercials, since you don't get a choice in your power company!"

Anvilcloud said...

Not an ad exactly, but when a store tells me that they're renovating or redecorating just for me, I have to fight the gagging reflex.

Hey! Cuppa bought that funny mag that you mentioned. I bought one much like it, but it dropped the "s" and added "ers" on the end. ;P

WRHornbeck said...

For those readers looking for an easy software tool to create, host and deliver Video Advertising, then take a look at the StreamerNet Mobile Video Producer.

The company has released the first “plug-and-play, click-and-stream” software program (WinXP) that lets you create your do-it-yourself sales commercial and upload it to your private StreamerNet video library. Simply place the provided link within web sites or AdBoxes and subsequent click-thrus will stream the video ad to the viewer.

More details at http://www.streamernet.com/html/videoad.html

This product is a swiss-army knife which enables simplified creation and management of all things video, such as video email, live streaming, media conversion, podcasting and more.